Preço do iPhone no Brasil é um dos mais altos no mundo

Pagamos muito caro em smartphones e mais uma pesquisa vem jogar isso em nossas caras: o iPhone no Brasil tem um dos preços mais caros do mundo, segundo relatório da BTG Pactual. A lista traz a informação de que o iPhone XS 64 GB custa US$ 1.746 no Brasil (R$ 7.299 na loja da Apple), um preço 74% maior do que o praticamente nos Estados Unidos.

A pesquisa também mostra o valor de outros produtos em comparação, como o iPad de 32 GB, que custa US$ 743 no Brasil, cravando 140% a mais que nos EUA, segundo o ZDNet. O relatório compara valores entre 44 mercados no mundo.

Segundo as empresas que atuam por aqui, afirma a pesquisa, o preço alto é justificado pelo “ambiente difícil para estrangeiros” que precisam lidar com “questões estruturais e desafiadores”. Ou seja, o valor extremamente alto se deve aos impostos, complexidades e burocracias de importação e logísticas.

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